ADK Emotions Bangkok and Shinesaeng Ad.Venture Bring “Shin-chan” to Cause Mischief on 13 September at Kawaiimama Festival Thailand 2026

This weekend, get ready to unleash some… yokai energy with… “Shin-chan”, dropping by to cause mischief before meeting everyone in cinemas! ADK Emotions Bangkok and Shinesaeng Ad.Venture bring “Shin-chan” to serve up fun on 13 September at Kawaiimama Festival Thailand 2026, the first-ever Japanese-style family festival in Thailand, inviting kids, families, and fans to join exclusive activities, while counting down to the film “Crayon Shin-chan the Movie”, in cinemas from 24 September.

Kawaiimama Festival Thailand 2026 takes place from 12–13 September 2026 at Don Ki Mall, Thonglor, with one of the key highlights being an appearance by “Shin-chan”, bringing smiles, laughter, and colour to fans through a range of activities for kids and families.

Sophonwit Hothammarat, IP Management Director, ADK Emotions Bangkok, said, “The power of Shin-chan's character lies in his playfulness, fun, and imagination, which fills every appearance with smiles, making participation in Kawaiimama Festival Thailand 2026 another special, wonderfully chaotic occasion, bringing the yokai colour of the new film closer to kids, families, and fans through activities that invite everyone to play, be creative, and gather sweet, chaotic moments together with Shin-chan, in the style fans know and love, while helping build excitement and a closer connection with fans as we count down to the new film.”

Chaiwat Mingmai, Chief Executive Officer of Shinesaeng Ad.Venture Co., Ltd., said, “Bringing a film to meet its audience is another key part of extending a story from the big screen into an experience connected with audiences' lifestyles. Shin-chan is a character that has bonded with fans across many generations and continues to bring smiles to audiences of every age. The mysterious holiday atmosphere that will appear in this new film has now been extended into activities that add colour for fans and bring them closer to Shin-chan's world. This activity is therefore another connecting point for Thai kids, families, and fans to closely experience Shin-chan's fun, before meeting the full experience in cinemas.”

Get ready to check out the fun spots and special “Shin-chan” activities, starting with “Snap Snap Mysterious Holiday”, an up-close photo moment, followed by “Yokai Colouring”, a colouring activity for kids that gives everyone a chance to use their imagination and collect smiling moments with their family, on Sunday 13 September 2026.

Clear your schedule for the holiday! Come create some yokai moments with “Shin-chan” before counting down to the mysterious adventure “Crayon Shin-chan the Movie”, in cinemas from 24 September.

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